AnthroCon RSA (Pty) Ltd.

AnthroCon RSA is an acronym for Anthropological Consultation, South Africa. AnthroCon RSA is a dedicated ethnographic research company. Its expertise is rooted in Anthropology, and we offer ethnographic research and consultation services. Our range of

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Anthropology is a social science that focus on humankinds cultures and behaviours across all space and time. Anthropologists study contemporary societies in all parts of the first and the developing world. They use ethnography, a straightforward description of real people doing real things, to scrutinize topics and people of interest. Ethnographic research gives clients realistic insights into the lives of the population they are interested in. As an observational science Ethnography has the advantage of not disrupting behaviour. Research ‘responses’ and findings are more authentic. Participant observation is ethnographers’ favourite tool, researchers interact directly with subjects and their lives. Participant observation is a skill that requires postgraduate training at a university and is not subject to research errors such as misrepresentation.
Corporate Anthropology is the application of Anthropological method and ethnographic research in corporate settings. AnthroCon RSA is a pioneering company in the field of corporate ethnographic research in South Africa. In the USA many corporations employ and consult Anthropologists in most facets of their functions and operations. The business sector in South Africa can now also benefit from information previously reserved for academics. This means that organisations can use social-scientifically gathered information to better understand its own structure and functioning, the behaviour of its employees, and reach a comprehensive understanding of its market population.